JUMIA is a Nigerian online shopping site for a wide range of electronics, fashion, home appliances and kid’s items. The business was founded in 2012 by a team that included Jeremy Hodara, Sacha Poignonnec, Tunde Kehinde, Raphael Afaedor, and Leonard Stiegeler, with funding from Rocket Internet. As of 2015, Jumia has warehouses in ten other countries, including: Egypt,Morocco, Kenya, Cote d'Ivoire, Uganda, Ghana, Cameroon, United Kingdom, Tanzania and Angola.
JUMIA is an e-commerce startup with an aim to mimic Amazon’s success by delivering a wide range of items, from toys to generators across the African continent. Shortly after the startup of the business in Nigeria, JUMIA launched warehouses in four other growing countries which include: Egypt, Morocco, Kenya and Cote d'Ivoire. JUMIA finished a great year in 2013 by winning the title of the Best New Retail Launch. In 2014, Jumia extended its services to Uganda enabling people to shop online and have products delivered to this region. On 26 August 2013, JUMIA launched a mobile application that enables customers to make purchases on the online store from anywhere. The mobile application offers a selection of 50,000 products.