Food Concepts commenced operations in 2001. From inception, our aim has been clear-cut and focused: to revolutionise the food sector in West Africa and to deliver extraordinary satisfaction to our stakeholders.
The journey began with our pioneering of the food court concept in Nigeria – a new and exciting offering for the local market. At the same time, we also imported well-developed QRS (Quick Service Restaurant) brands from South Africa. Since this time we have concentrated on developing our own brands, which already occupy prime market positions. Chicken Republic, as our flagship brand, is a classic success story.
Since launching in 2004, Chicken Republic has already opened 65 stores in Nigeria and Ghana. On this basis, we are proud of the brand’s hard-earned reputation as the fastest growing chicken QSR in West Africa and the number 1 chicken QSR in Nigeria (both in revenues and number of outlets). In addition, Chicken Republic was ranked as one of Nigeria’s top 20 brands across all categories (Financial Standards Awards 2009). Our other brands of focus include:
Butterfield Bakery – In 2003 Food Concepts acquired the rights to develop and localise this brand in West Africa. Today we operate 7 Plant Bakeries in 7 Nigerian states, which supply the mass market with millions of loaves of bread each month.
Reeds – This Thai Fusion Restaurant and Lounge, is frequently cited as one of the best restaurants in Lagos.
Pizza Republic – This latest addition to our portfolio is fast becoming a popular favourite among upscale and aspirational Lagosians.
As part of the company’s backward integration strategy, 2009 saw the launch of Free Range Farms. The aim of this business is to develop a fully integrated poultry farm and state-of-the-art processing plant. In this first stage, production capacity of the farm will meet the growing demands of our own restaurants. By 2014 our goal is to produce 200,000 birds a week, which will enable us to supply other third parties (such as supermarkets, hotels and other restaurants). Such supply levels will rank us as one of the largest poultry suppliers in Nigeria.
Our multifaceted business also comprises an Operational Services Division, Central Processing Plant, Supply Chain Division, Trading and Logistics Division and a lucrative Property Division. For more details please refer to our Group Structure.