Guinness Nigeria Plc

Consumer Planner, Spirits & RTD

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Job Description

Guinness Nigeria Plc - We are Guinness Nigeria, member of Diageo Plc the world's leading premium drinks business with an unrivalled collection of beverage alcohol & non-alcohol brands across the Spirits, Wine & Beer categories.

Guinness Nigeria operates a Total Beverage Alcohol (TBA) business and currently operates on 3 sites within Nigeria with a portfolio of products including Stout, Malta, Lager, Spirits and Ready to drink brands. Nigeria is the 2nd largest market for the Guinness Stout brand globally. It is quoted on the Nigerian Stock Exchange and a significant player in the national economy.

We are recruiting to fill the position below:

Job Title: Consumer Planner, Spirits & RTD

AutoReqId: 53760BR
Location: Lagos
Function: Marketing
Type of Job: Employee
Reports To: Consumer Connections Manager

Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company). Consumer planning has a critical role and responsibility of leading the business to make the right strategic and commercially savvy evidence- based decisions, within the ever-changing context of our consumers and customers lives. Over the last three years the Consumer Connections Planning team has been transformed within the Diageo business. This has seen the team move away from research orientation and towards planning, focused on:

  • Pro-activity
  • Using research to drive growth
  • Focused on consumer understanding and insights that is actionable & drives growth
  • Focused on implications not information
  • Simplifying & providing clear direction


  • Management and Accountability for implementation of Consumer Planning and Research Budget.


  • Work across all Nigeria to drive insights that will unlock growth, drive profitability and to deliver market share for Guinness Nigeria Spirits & Ready-To-Drink (RTD) Brands.

Purpose of Role

  • To champion & drive world class understanding of consumer attitudes, motivations and trends that can be leveraged to grow our brands

Top 3- 5 Accountabilities

  • Proactively defines & communicates opportunities for growth for the market, categories and brands and articulates what it will take to realize these opportunities
  • Externally attentive -to culture, trends and market place dynamics, to detect the factors that could positively or negatively impact growth.
  • Support development & implementation of brand strategy and communication through facilitating a deep understanding of the consumers.
  • Seeks out deep consumer / shopper / category insight and implications that will drive penetration growth
  • Transform research outputs into simple, actionable implications
  • Fuels the business with consumer/ shopper led provocations and understanding to instigate change
  • Synthesizes data and understanding from multiple sources -quantitative and qualitative and joins the dots in a meaningful, actionable way
  • Ensure that consumer knowledge is clearly reported and interpreted within the framework of brand related issues (Brand Tracking Study)
  • Lead regular brand activity reviews (QBRs), keeping the brand teams informed and updated
  • Custodian of brand building thinking (DWBB/NGM)
  • Ensures learning from measurement & evaluation are applied to increase productivity of our A&P spend
  • Ruthlessly prioritizes and focuses on tasks that add maximum value to Diageo, stops or delegates everything else.

Job Requirements
Minimum years of experience


Other Requirements

Qualifications and Experience Required

  • University degree in Marketing / Business or other related discipline preferred though not essential. Postgraduate Qualifications an advantage
  • Proven and strong Brand and Trade marketing experience (3-5 years) within an FMCG organization with a planning, brand & consumer focus, or a research agency background
  • Experience in both quantitative and qualitative research techniques
  • Can demonstrate excellent Commercial judgment & acumen.
  • Is experienced at managing key stakeholders nationally & internationally.

Policies highly relevant to the Marketing Function:

  • Diageo Marketing Code, Environment Policy, Competition & Anti - Trust Policy, External Communications Policy, Anti-corruption Policy, Occupational Health and Safety Policy, Corporate Security Policy, Employee Alcohol Policy, IMS Policy, Anti-discrimination & Human Rights Policy.
  • In addition, the Company has 15 (fifteen) global policies and a Code of Business.

Method of Application
Interested and qualified candidates should:
Click here to apply online

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About Guinness Nigeria PLC
Guinness Nigeria, a subsidiary of Diageo Plc of the United Kingdom, was incorporated in 1962 with the building of a brewery in Ikeja, the heart of Lagos. The brewery was the first outside of Ireland and Great Britain. Other breweries have been opened over time – Benin City brewery in 1974 and Ogba brewery in 1982. This is the story of a truly successful company with a rich heritage and a great track record of growth and strong performance. Guinness Nigeria is not only regarded as an iconic...
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Job Summary
November 11, 2016
Offer Type
Minimum of 3years
Salary Range
N0.00 - N0.00K
November 30, 1899
Advertising/ PR / Marketing
Beverages / Drinks
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