Promasidor Nigeria Limited

Assistant Brand Manager

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Job Description

Promasidor - We are a multi-local food manufacturer that has its roots firmly established in Africa. We are proud of our heritage and totally committed to the continent. We manufacture, market and distribute unique quality range of products in more than 25 countries across the continent. We have enjoyed ongoing success for over 30 years.

Job Title:Assistant Brand Manager

Objectives

  • To support the Manager, Brands Group in executing annual activity plans for the brand which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst its target audiences, on budget and on time.

Responsibilities

  • Brand plans: Ensure the proper and effective field execution of approved marketing activities for the brand, particularly below-the-line and sampling programmes. Evaluate performance against activity objectives as directed by the Manager, Brands Group. Work closely with the Trade/Customer Marketing unit within the Sales function on the development, implementation and evaluation of trade promotions for The brand.
  • Marketing insight: Provide regular reports on brand performance and health through: Collating consumer research; carrying out regular trade visits to gather market information; and tracking competitor activities in the category. Assist the Manager, Brands Group, in developing response strategies to protect the position of the brand.
  • Budget: Monitor expenditure against agreed activities and provide regular reports to the Manager, Brands Group.
  • Results: Timely execution of below-the-line activities for the brand; production of activity evaluations to capture learnings.
  • Carries out any assigned food safety jobs by the head of department
  • Carries out any other assigned food jobs by supervisor
  • Financial scope: Responsible for managing expenditure allocated to BTL activities for the brand.

Reporting To
Brand Manager

Job Requirements
Minimum years of experience

3

Other Requirements

Education:

  • Minimum second-class Bachelor’s degree from a reputable university, either in Nigeria or abroad.

Experience:

  • 1-2 years’ work experience in the Marketing or Sales functions of a reputable company, or in an advertising or promotions agency with multinational clients.

Knowledge:

  • Understands the role of different elements of the marketing mix
  • Development and execution of trade/ customer promotions and POS material
  • Numerate and able to manage expenditure against pre-agreed budgets
  • Able to manage workload to meet specified deadlines
  • Collation of relevant data and information from a range of sources for brand reports and activity evaluations
  • Working in teams
  • Microsoft Office suite (Word and Excel; PowerPoint would be an advantage) or Open Office

Skills & Personal Attributes:

  • Articulate – verbal and written
  • Able to interact with a range of different people and functions
  • Work Location
  • Head Office

Method of Application:
Use the link(s) below to apply on company website.

This job is no longer accepting applications.

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About Promasidor Nigeria Limited
Promasidor Nigeria Limited is a multi-local food manufacturer that has its roots firmly established in Africa. Promasidor produces, distributes and markets its quality range of products in more than 25 countries across the continent, bringing joy to millions of consumers. Promasidor's milk powders, food enhancement products and beverages are affordable, delicious and good for you. Some of our brands include Cowbell, Loya, Onga and Cowbell Choco.Promasidor Nigeria has achieved tremendous growth s...
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Job Summary
Published
December 8, 2016
Offer Type
fulltime
Experience
Minimum of 3years
Location
Lagos
Salary Range
N0.00 - N0.00K
Deadline
December 22, 2016
Specialization
Advertising/ PR / Marketing
Industries
Manufacturing / Production
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