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We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.
Responsibilities • Analyze how our brand is positioned in the market and crystallize targeted consumers insights • Take brand ownership and provide the vision, mission, goals and strategies to match up to • Translate brand strategies into brand plans, brand positioning and go-to-market strategies • Lead creative development and create motivating stimulus to get targeted population to “take action” • Establish performance specifications, cost and price parameters, market applications and sales estimates • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues • Oversee marketing and advertising activities to ensure consistency with product line strategy • Monitor product distribution and consumer reactions • Anticipate bottlenecks • Brainstorm new and innovative growth strategies • Align the company around the brand’s direction, choices and tactics
Requirements: • Excellent written and verbal communication skills • Strong research and analytical skills • Proven working experience as brand manager (At least 3years) • Drive for results and leaderships skills • Excellent understanding of the full marketing mix • Highly creative with ability to think out of box • Budget-management skills and proficiency • Professional judgment and discretion that comes from years of experience in the field • Analytical skills to forecast and identify trends and challenges • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc. • Experience in identifying target audiences and devising campaigns that engage, inform and motivate • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management • Strong analytical skills and data-driven thinking • Advanced communication and interpersonal skills • Up-to-date with latest trends and marketing best practices • Comfortable working with numbers, metrics and spreadsheets • Comfort with CRM software • In-depth understanding of the company’s current products and future concepts
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Headquarters:Victoria Island, Lagos
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