Assistant Brand Manager

Lorache Group
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Job Description

Lorache Group is a Marketing Management, Human Capital Development and Business Process & Strategist Consultancy Outfit, registered with Company & Allied Commission (CAC) of Nigeria to perform such businesses.

We are recruiting to fill the position below:

Job Title: Assistant Brand Manager

Location:
Lagos

Job Description

  • We are looking for an experienced Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
  • You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Responsibilities

  • Analyze how our brand is positioned in the market and crystallize targeted consumers insights
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Job Requirements
Minimum years of experience

Other Requirements

Requirements

  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Proven working experience as brand manager (At least 3years)
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Budget-management skills and proficiency
  • Professional judgment and discretion that comes from years of experience in the field
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets
  • Comfort with CRM software
  • In-depth understanding of the company’s current products and future concepts.

How to Apply
Interested and qualified candidates should send their CV's.

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Job Summary
Published
March 3, 2017
Offer Type
fulltime
Location
Lagos
Salary Range
N0.00 - N0.00K
Deadline
November 30, 1899
Specialization
Secretarial / PA
Industries
Consulting
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