Guinness Nigeria Plc

Sales and Distributor Manager - Mainstream Spirits

Share
Subscribe to Free Job Alert
Job Description

Guinness Nigeria plc is a strategically important market for Diageo and for the Guinness brand globally being the #2 Market globally by volume. The emergence of mobile phone technology as the primary medium of communications within Nigeria has led to a dramatic shift in emphasis from conventional to emerging media. This role is strategically important to establishing Guinness as Africa’s #1 Beer brand. This role focuses on the step-change in investment and management of Digital Media in Nigeria and beyond.

Job Title: Sales and Distributor Manager - Mainstream Spirits

AutoReqId: 55399BR
Function: Sales
Reports To: Mainstream Spirits & Key Account Director

Context/Scope

  • GNPLC is a major market for Diageo and has historically been involved in the sale and manufacture of beer, Lager, RTDs and Malt drinks.
  • The Nigerian drinks market is relatively unsophisticated, but highly dynamic. In that regard, Nigeria represents the greatest spirits growth opportunity available on the continent.
  • Guinness Nigeria is therefore expanding its operations and portfolio of brands by venturing into the marketing and sales of Diageo’s already existing rich Spirit brands as well as mainstream spirits.

Purpose of the Role

  • To lead, motivate and develop the regional Mainstream Spirits sales structure to deliver the annual operating plan in line with the long term strategy.

Complexity of the Role

  • The Nigerian Liquor landscape is complex with major challenges. High import tariffs on spirits and an immature retail market.
  • The development of the route to market will be key to unlocking the potential of the Diageo spirits portfolio.
  • There is a developed formal On trade channel in the major urban areas whilst opportunities for spirits within the broader Total Beverage Alcohol business are as yet unrealised. Cracking this will transform the Nigerian liquor landscape.
  • Managing 2- 3 Area Managers, and average of ten (10) third party Key distributor sales executives reporting to the Area Managers

Top 3- 5 Accountabilities

  • Lead trade & customer strategy to develop customized annual plan to deliver financial and volume targets for priority brands.
  • Develop and activate annual customer account plans (Joined Up Business Plans) to support the delivery of business goals.
  • Drive executional excellence through the implementation of business plans, trade term compliance, cycle activation and category management
  • Develop and grow a strong & motivated team and build succession.
Job Requirements
Minimum years of experience

5

Other Requirements

Qualifications and Experience Required

  • Minimum 5 years commercial experience and Brand Knowledge
  • Must be a graduate.
  • Master’s Degree may be an advantage
  • Great People Skills
  • Ability to negotiate at a senior level with customers and distributors

If any company or recruiter demands money from you, please report to us immediately. View how to detect fake recruiters/companies Here

Don't miss relevant job opportunities again!
Subscribe to our push notification service for FREE
  • Get notified of job openings based on your preferences.
  • Works on any device (laptop/desktop, mobile phone or tablet)
  • Fast, convenient, easy and FREE

Subscribe Now

About Guinness Nigeria PLC
Guinness Nigeria, a subsidiary of Diageo Plc of the United Kingdom, was incorporated in 1962 with the building of a brewery in Ikeja, the heart of Lagos. The brewery was the first outside of Ireland and Great Britain. Other breweries have been opened over time – Benin City brewery in 1974 and Ogba brewery in 1982. This is the story of a truly successful company with a rich heritage and a great track record of growth and strong performance. Guinness Nigeria is not only regarded as an iconic...
See more
Job Summary
Published
March 2, 2017
Offer Type
fulltime
Experience
Minimum of 5years
Location
Lagos
Salary Range
N0.00 - N0.00K
Deadline
November 30, 1899
Specialization
Sales / Business Development
Industries
Beverages / Drinks
Career Resources

Thinking about how to get to the top of your Career?

  • Insights and career advice
  • Knowledge center and mentorship

Get Started

Similar Jobs
Loading...
Loading...