Jumia Nigeria

Customer Education / CRM Analyst

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Job Description

Jumia Group is a leading global incubator of start-ups. We started operating in Africa in 2012 and since then have launched multiple successful companies, such as Jumia, Jumia Market, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs, Jumia Car, Jumia Services

We are currently looking for talented people to join our team and embark on an exciting journey in the core of business development, to fill the vacant position below:

Job Title: Customer Education / CRM Analyst

Location: Lagos
Job Type: Full time
Department: Customer Experience


  • This role will work directly with teams across Jumia Group to build successful messaging experiences across Jumia businesses by testing and developing automated messaging programs, seeking out new content sources, and executing a best-in-class customer experience.
  • You will be responsible for push notifications and emerging messaging channels, collaborating with a team of marketing specialists and product managers on the holistic outbound messaging experience Jumia creates.


  • Ownership of highly visible customer programs and campaigns including responsibility for messaging, scheduling, testing, measuring and analyzing new opportunities based on customer and business data
  • Own campaigns from end to end - manage targeting and segmentation, messaging, content and design, planning, build and execution as well as reporting on individual campaign results and bigger picture trends.
  • Compile, analyze, and present performance metrics on automated messaging programs, identifying opportunities.
  • Help build customer knowledge of products and online services through fun campaigns, and our online community, email newsletter and automated nurture program
  • Collect and select content material from each vertical to prepare monthly newsletters.
  • Develop and implement communications initiatives that build solution preference throughout the buying process
  • Develop, edit, and publish core content as aligned with our brand guidelines (for Twitter, Facebook, Instagram).
  • Easily convey, in your writing, the top benefits and value propositions for our products and services
  • Develop, execute and manage e-commerce strategies and programs including promotions, creative, email, web, direct mail, and marketing collateral through leadership, innovation and process improvement.

Job Requirements
Minimum years of experience


Other Requirements

Qualifications and Experience

  • A Degree in Marketing, Communications, Business, Technology, or related field.
  • 3+ years of experience in demand generation and outbound marketing campaign execution, experience in retail or consumer marketing experience a plus.
  • 2+ years of experience planning & delivering CRM campaigns using online channels (email, in app push, re-targeting)
  • Demonstrated ability to create results from designing promotional programs and communication strategies
  • Strong experience with Salesforce, WordPress, and MailChimp (or other marketing automation solutions)
  • Proficiency with HTML, HTML5 and CSS is a plus
  • Exceptional writing/editing skills and the ability to adopt the style, tone, and voice of our business
  • Demonstrable expertise in driving Email and/or Push Messaging marketing strategy as well as campaign execution, from end-to-end.
  • Proven experience writing content for multiple content and channel types, including social media, web, email, podcast scripts, video questions, infographics and long-form print materials
  • Capable of enhancing materials using a variety of multimedia formats, including, but not limited to: presentations, simulation, video, sound, animation, etc.

Method of Application
Interested and qualified candidates should:
Click here to apply online

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About Jumia Nigeria
JUMIA is a Nigerian online shopping site for a wide range of electronics, fashion, home appliances and kid’s items. The business was founded in 2012 by a team that included Jeremy Hodara, Sacha Poignonnec, Tunde Kehinde, Raphael Afaedor, and Leonard Stiegeler, with funding from Rocket Internet. As of 2015, Jumia has warehouses in ten other countries, including: Egypt,Morocco, Kenya, Cote d'Ivoire, Uganda, Ghana, Cameroon, United Kingdom, Tanzania and Angola. JUMIA is an e-commerce startup ...
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Job Summary
June 7, 2017
Offer Type
Minimum of 4years
Salary Range
N0.00 - N0.00K
November 30, 1899
Analyst/ Quality Control
Ecommerce / Retail / Wholesales
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