· Responsible for proposing and assisting Regional Trade Marketing team in developing and implementing key trade marketing initiatives.
· Coordinate Regional Trade Marketing initiatives that drive business objectives and ensuring that the right value proposition messages of our various customer segments are being communicated in our events and sponsorship.
· Manage customer and business intelligence information from enterprise data warehouse that form the basis for selection of specific marketing initiatives and events.
· Participate strongly in strategic programs that develop new marketing initiatives to increase sales and product uptake.
· Provide post-event reports, analysis and regular status reports on regional marketing programs.
· Monitor production of Regional Trade Marketing materials to ensure consistency and appropriateness.
Oversee execution of promotional and brand visibility activities within the region