The PR executive will manage the relationships between the company and external parties. The role is responsible for the projection of the ‘face’ of the company and will be instrumental in enhancing the company’s popularity and trustworthiness. The role is responsible for building strong communications network around the company that will ensure good relationship with the general public and rising of the company and its’ brand. The PR executive must be an excellent communicator and must possess creativity and knowledge of different tactics to identify and engage the appropriate target audience.
Planning effective PR plans for the company using appropriate strategies and tactics.
Dealing with enquiries from the public, the press and related organisations.
Organizing and managing promotional events such as press conferences, open days, exhibitions, tours and visits.
Providing clients with information about new promotional opportunities and current PR campaigns progress.
Commissioning or undertaking relevant market research for new business proposals and presenting them to potential new clients.
Liasing with clients, managerial and journalistic staff about budgets, timescales and objectives often via telephone and email.
Designing, writing and working with the design team in producing presentations, press releases, articles, leaflets, ‘in- house’ journals, reports, publicity brochures, information for websites and promotional videos.
Build strong relationships and networks with colleagues, clients and the media.
Monitor the media including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs for opportunities for clients.
Work as part of an account team to develop client proposals and implement the PR activity.
Prepare regular client reports and attend client meetings.
Promote news stories about the Company and its subsidiaries and features to the media.
Collate, analyse and evaluate company's media coverage especially at the launch of a new product or program.
Manage the PR aspect of a possible crisis situation.
Use a variety of channels (TV, press, internet etc.) to maximize company exposure.
Liase with marketing professionals to ensure consistency in promoting corporate image.
Advise company on handling sensitive public issues to preserve reputation.
Assess opportunities for sponsorships and other partnerships and manage relations.
Analyse results of PR campaigns or efforts and prepare reports.