The Place

Head Of Marketing And Strategy

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Job Description

HEAD OF MARKETING AND STRATEGY

Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 10 years
Location: Abia
Job Field: Sales / Marketing / Business Development

Employment Type: Full-time
Job Functions: Marketing Strategy/Planning Art/Creative

Responsibilities:

  • Reporting to the managing director, the head of marketing and strategy will be responsible for the following:
  • Develop, update and champion ongoing execution of winning marketing and overall business strategies, which covers our nightclub business as well as other arms of the business.
  • Champion product development and general innovation/ research and development for our business
  • Lead ongoing market research, for the business with the objective of connecting with target customers at competitors locations to determining their needs/ preferences and their assessment of our strengths and weaknesses compared with competitors
  • Also lead/ coordinate direct marketing team that will handle direct marketing, contact gathering etc for key VIP potential customers at competitors’ venue
  • Work with our Project department to improve the look and feel of our venues to achieve respectable brand look always
  • Lead general marketing communication for our product, venue, events, and overall brand. Particularly:
  • Create awareness about new restaurant and club products
  • Create awareness about new restaurant, club and hotel locations
  • Conceive and execute events e.g. nightclub events
  • Identify possible key influencers for our business (e.g. musicians, actors/ actresses, OAP, media houses, key officers at large corporates who have strong influence on the earlier mentioned influencers, etc) and explore how we can partner with them
Job Requirements
Minimum years of experience

10

Other Requirements

Requirements:

  • The ideal candidate should be able to quickly understand the peculiarities of our businesses, to be able to proffer winning, effective, cost-efficient business and marketing strategies. He should have:
  • A University Degree
  • Minimum of 10 years of marketing experience. Preferably with a minimum of seven years rounded marketing and strategy experience in a leading marketing agency, and a minimum of three years heading the marketing function a hospitality, FMCG or related company

Method of Application
Applicants should send their CV's and Cover Letters to: recruitment@theplace.com.ng

Interested and qualified? Go to The Place career website on www.linkedin.com to apply

This job is no longer accepting applications.

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About The Place
The Place restaurant-bar-nightclub-hotel with three locations in Lekki, Victoria Island and GRA Ikeja all in Lagos, has over time established itself as one which has survived and isn’t going anywhere but up.At the Place there is something for everyone. For the busy executive the games room and its bar/lounge are open every day from 5pm, offering a chance for workers relax, unwind and avoid Lagos traffic. The bar/lounge transforms to a major night club on Fridays and Saturdays with great mu...
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Job Summary
Published
September 15, 2017
Offer Type
fulltime
Experience
Minimum of 10years
Location
Abia
Salary Range
N0.00 - N0.00K
Deadline
September 29, 2017
Specialization
Sales / Business Development
Industries
Food Services / Hospitality / Hotels
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