January 29, 2018
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Mactay Consulting is recruiting for fulltime BRAND MANAGER.

Job Details

  • Analyze how our brand is positioned in the market and crystallize targeted consumers insights
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

 

Job Requirements

Min Required Experience:

0 year(s)

Min Qualification:

High School

Desired Courses:

Not Specified

Other Requirements:

  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Proven working experience as brand manager (At least 3years)
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Budget-management skills and proficiency
  • Professional judgment and discretion that comes from years of experience in the field
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets
  • Comfort with CRM software
  • In-depth understanding of the company’s current products and future concepts

 

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About Mactay Consulting

  • Type: Private
  • Headquarters: MacTay House, 5, Prince Adelowo Adedeji Street, Off Admiralty Way, Lekki, Lagos

MacTay Consulting has been in existence for over 28 years in Nigeria. We are a member of TACK and TMI, international consulting companies operating in over 60 countries and with a combined experience ...Know More about Mactay Consulting

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