Mactay Consulting is recruiting for fulltime BRAND MANAGER.
Analyze how our brand is positioned in the market and crystallize targeted consumers insights Take brand ownership and provide the vision, mission, goals and strategies to match up to Translate brand strategies into brand plans, brand positioning and go-to-market strategies Lead creative development and create motivating stimulus to get targeted population to “take action” Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues Oversee marketing and advertising activities to ensure consistency with product line strategy Monitor product distribution and consumer reactions Anticipate bottlenecks Brainstorm new and innovative growth strategies Align the company around the brand’s direction, choices and tactics
Min Required Experience: 0 year(s)
Min Qualification: High School
Desired Courses: Not Specified
Excellent written and verbal communication skills Strong research and analytical skills Proven working experience as brand manager (At least 3years) Drive for results and leaderships skills Excellent understanding of the full marketing mix Highly creative with ability to think out of box Budget-management skills and proficiency Professional judgment and discretion that comes from years of experience in the field Analytical skills to forecast and identify trends and challenges Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc. Experience in identifying target audiences and devising campaigns that engage, inform and motivate Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management Strong analytical skills and data-driven thinking Advanced communication and interpersonal skills Up-to-date with latest trends and marketing best practices Comfortable working with numbers, metrics and spreadsheets Comfort with CRM software In-depth understanding of the company’s current products and future concepts
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About Mactay Consulting
Headquarters: MacTay House, 5, Prince Adelowo Adedeji Street, Off Admiralty Way, Lekki, Lagos
MacTay Consulting has been in existence for over 28 years in Nigeria. We are a member of TACK and TMI, international consulting companies operating in over 60 countries and with a combined experience ...
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