April 14, 2018
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Africa Delivery Technologies Limited is recruiting for fulltime Chief Marketing Officer.

Job Details

Africa Delivery Technologies Limited - Our client, is an exciting new Internet Start-up company in the logistics market in Nigeria committed to offering online, reliable and secure parcel shipping services within large metropolitan areas. The client is entirely mobile-based platform and offers easy-to-use parcel shipping at the touch of a finger. The company brings together customers and drivers, starting in Lagos in Q3 2018.

They are recruiting to fill the position below:

Job Title: Chief Marketing Officer
Location:
 Lagos

Job Description

  • The Chief Marketing Officer - Nigeria is a critical member of the leadership team, responsible for driving new customer acquisition, growth and retention and profitable sales through development, implementation, management and optimization of online and offline marketing strategies
  • Leveraging a team of experienced marketing managers, a roster of leading ad-tech partners and the support of a world-class online marketing platform, this role is at the core of the growth engine that must be fuelled with strategic vision, constant innovation and air-tight optimization.

Responsibilities

  • Develop, implement, and manage customer acquisition and retention strategies across all external media channels and internal functional areas in Nigeria
  • Manage a team of experienced marketing managers to meet acquisition objectives, and mentor that team to move their careers to the next level
  • Drive advertising channel performance to meet new customer and sales revenue targets within established CPA and ROI constraints
  • Oversee direct response programs including Paid Search, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, Social Advertising, SEO, Co-Marketing, Direct Mail and Emerging Media
  • Manage the promotional strategy, calendar and alignment with business stakeholders across the organization to meet sales and margin targets
  • Develop and manage the long-term acquisition marketing roadmap to meet larger business objectives and maintain an innovative edge on the competition
  • Deliver in-depth weekly, monthly, and quarterly analysis on performance of channels and drive a truly data-driven approach to all aspects of acquisition marketing
  • Foster a culture of continuous optimization by developing and implementing a strong framework for iterative testing
  • Ability to monitor technology and competitive landscape to lead and drive new innovative solutions to support business objectives
  • Manage material P&L / budget media reconciliation process
  • Own the process details of significant monthly budgets, including P&L management, forecast alignment, and strategic investments in non-media costs (ad-tech, etc.)
  • Partner with cross-functional teams to execute on core business objectives, including Social Media, PR, Merchandising, Creative/UI, Product/UX, Operations, HR, Legal and Finance teams

Leadership - Strategy:

  • Decisions drive planning and short and long-term strategic initiatives across Nigeria
  • Establishes strategic analysis plans and objectives
  • Consistent track record of leadership and communication (inspire and motivate a team)
  • Effective upward management

Leadership - Influence + Communication:

  • Ease with Senior Management and can effectively interface/have influence at many levels with top executives
  • Ability to communicate with the use of strategic frameworks
  • Demonstrated strategic command for all issues in the channels being managed, with a strong understanding/sensitivity for cross-channel impacts and interactions

Project and Process Management:

  • Ensures budgets and schedules meet management requirements
  • Provides inputs and recommendations towards final decisions on administrative or operational matters and ensures operations’ effective achievement of objectives.
  • Ability to manage through subordinate managers

People Management:

  • Effectively leads large cross functional projects
  • Provide Marketing leadership - have the ability to inspire and motivate a diverse team to achieve marketing objectives
  • Ability to successfully manage team morale in a group with high performance requirements and expectations
  • Develops internal executive presence

Job Requirements

Min Required Experience:

8 year(s)

Min Qualification:

Bachelor's Degree/HND

Desired Courses:

Not Specified

Other Requirements:

Requirements

  • B.A, B.S or equivalent Degree, MBA preferred
  • 8-10+ years progressive experience in online marketing; ideally in an e-commerce company/startup and/or large consumer goods company
  • Demonstrated ability to lead a multi-level team and guide employees into leadership roles
  • Rigorous, data driven, highly analytical mindset
  • Very comfortable with data and making decisions based on empirical evidence
  • Gift for articulating non-intuitive decisions
  • Track record of growing and scaling innovative businesses or functions
  • First-rate collaboration skills, even across diverse departments
  • Strong understanding of and experience in customer segmentation and profiling, using both qualitative and quantitative approaches.

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