Adexen Recruitment Agency is recruiting for fulltime Communications And Marketing Manager.
Adexen Recruitment Agency - Our client, a key player in the Financial sector, is recruiting suitably qualified candidates to fill the position below:
Job Title: Communications and Marketing Manager Job Reference: 1446 Location: South-West, Nigeria. Industry: Financial services Function: Commercial & Communication Job Description Plan strategically, coordinate and manage all marketing and communications related activities for the Institution. Promote and sustain customer satisfaction, loyalty and retention through market research and surveys while Ensuring positive market feedback and brand perception. Responsibilities Strategic Marketing: Define the marketing mix per segment and provide data and insight to support business development strategy. Develop annual marketing plan. Propose and monitor the validated marketing budget. Define and manage the customer journey across each product segment and propose adjustment based on the customer experience. Develop and refine marketing goals, pricing strategies, promotional activities and brand together with staff and clients. Build unique selling propositions for the products and provide support to boost sales of each of the product in the market.
Deliver a customer experience that evokes a sense of ownership, acceptance and belonging for the target market. Prepare report and continuous indicators for measuring customer service delivery to executive council, branches and follow-up on the action plans. Monitor client retention rates and organize regular customer engagements. Design, implement and monitoring of customer reward and loyalty schemes to sustain customer base and encourage referrals. Ensure high quality customer service standard for the network.
Build and sustain a reputable image for the brand within identified markets to gain favourable market share and gain customer trust & loyalty for the brand. Maintain a visible brand identity by ensuring uniformity for internal and external branches based on the Group brand manual. Ensure that the brand is visible, positive and compliant on all material/support. Advertising and commercial communications: Develop messages and speeches which talk to each segment for each product and services. Create communication materials and manage media plans. Monitor and evaluate the impact of each media campaign.
Research and Studies:
Provide relevant industry related information that may guide the development and introduction of tailored and innovative products for target markets. Market count, background research and zoning for network expansions. Measure brand acceptance and collect feedback on brand perception and acceptance. Monitor competition and stay up-to-date with trends to strategically position ourselves favorably within existing and new markets. Direct market analysis and research to identify trends and opportunities in the industry.
Events and Sponsorship:
Organize and participate in social events that support each product/brand objective and will create an avenue for target market to connect emotionally with the institution’s brand. Organize & partner events that support institution’s objectives for clients, products, services/brand all through the year. Organize internal events to sustain customer loyalty and brand love. Develop and participate in corporate social initiatives to provide support and development for host communities within the environment.
Ensure all Staff are up-to-date on internal activities, events, awards or social initiatives. Maintain Staff interaction and contribution through publication of news and motivational pieces on the intranet. Direct the creation of internal communications, press releases and speeches compliant with brand standards for all internal and external communication by stakeholders.
Ensure all stakeholders are provided up-to-date information on product, services and industry related updates. Ensure website has up-to-date information on brand, product and services. Optimize search engines.
Min Required Experience: 7 year(s)
Min Qualification: Bachelor's Degree/HND
Desired Courses: Not Specified
Expectations Bachelor's degree in Business, Marketing, Communications or Public Relations other relevant professional qualifications. Minimum of 7 years in professional B2B or B2C marketing and marketing communications experience with at least 3years in management position. Previous experience and good industry knowledge in financial services, FMCG or telecoms sector. Experience in advertising agencies, media planning, digital and social media agencies is a plus. Possess excellent Customer service skills, orientation and background to formulate strategies, set goals and develop action plan towards achieving customer service objectives. Strong skills in marketing communications, public relations, and social media. Ability to multitask within a high pressured and challenging environment. Possess excellent critical thinking and analytical abilities to solve problems and provide solutions.
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About Adexen Recruitment Agency
Headquarters: Allied House 227 Ikorodu Road, Town Planning Ilupeju, Lagos
Adexen is a global Human Ressources Company providing business and support services in Europe and Africa. We support companies in all industries in the fields of HR, Legal, Finance, Sales & Market...
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