Creative Marketing Manager

About Hypebuzz

We are Hypebuzz. An influencer marketing agency, connecting brands with influencers to create standout campaigns that drive actions. Our creator network includes Africa's top influencers and content creators, Maraji, Lasisi, Lola OJ, Bollylomo and BrodaShaggi and others. Since inception our influencer led campaigns have generated over 100 million views with video content across social media for brands like like Coca-Cola, Unilever, Uber and MTV Base.

Our team is young and dynamic, passionate about entertainment, social media, marketing and business. We want to be a home for the creative community in Africa; to inspire and support creatives to positively impact Africa and the world. We’re a small but growing team and you’ll fit right in if you’re dedicated to being the best at what you do, enjoy challenges and are a self starter. We have a flat hierarchical structure, so there's no bureaucracy, the most important thing is to get the job done, with integrity, quality and speed and to have fun while you do it.

Summary

Hypebuzz is seeking a Creative Marketing Manager who will oversee and direct the creative development and implementation of all marketing activities. In this dynamic, fast-moving role, you will need to apply strong self-organization and time management skills while demonstrating pro-active initiation and follow through on a broad range of actions. The ideal candidate possesses not only a firm working knowledge of marketing and promotions but must be proficient in all major desktop publishing applications including Adobe Creative Suite, Microsoft Office amongst other graphic design, file conversion and troubleshooting softwares.

Responsibilities

• Marketing Strategy: Creation and implementation of marketing strategies for influencer campaigns in conjunction with brands. Full spectrum campaign planning across production, marketing (digital and traditional), social media, sales, promotion.
• Project Management: Act as the marketing lead for specific projects. This includes conceptualizing the overall marketing plan, budget and strategy for the campaign and then executing it. Ability to assess campaigns and strategically change their course by having an understanding of the process.
• Marketing Plans: The candidate will be responsible for creating well thought out and creative plans for the agency.
• Project Budgeting: Create smart marketing budgets that help deliver maximum visibility while also focusing on the highest return on investment.
• PR Outreach & Guidance: Creation of a strong PR campaign for the company that compliments the other marketing and sales activities.
• Digital Marketing Strategy: Creating creative, innovative content, campaigns and events that engage fans utilizing pre-existing social platforms and new technologies.
• Community Relations: understand, be immersed and have thorough knowledge of the entertainment sector and best practices in digital and social media platforms, and grassroots/street marketing.
• Data Driven Analytics: present clear analytics and know how to query and speak to specific data points that are meaningful to account relations and brand expectations.