Libra Motors Limited is recruiting for fulltime Digital Marketing Officer.
Libra Motors Limited is a transportation company that is into, Inter/Intra-City Mass Transit, Commuter Insurance Manifest Scheme, Bus Hire, and parcel services. Libra Motors Transport Company is committed to perform all work in the safest manner possible consistent with good transportation practices.
We are recruiting to fill the position below:
Job Title: Digital Marketing Officer Location: Lagos
Digital marketing executive oversee the online marketing strategy for their organisation.
He/she plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).
In addition, he/she engage with the public through social media and ensure visitor flow to digital sites.
Digital marketing executives also analyse and report on visitor data and devise new ways to market products and service.
Responsibilities Include but not limited to:
Develop and manage digital marketing campaigns
Oversee Libra Motors social media strategy
Manage and maintain the organisation’s website(s)
Write and optimise content for the website and social networking accounts such as Facebook, LinkedIn and Twitter
Track and analyse website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Attend product launches and networking events
Min Required Experience:
Experience of between one (1) and three (3) years in digital communications and marketing is expected. High experience or a qualification in graphic design is a must.
Editing and writing skills: He/she need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
Speaking skills: These will mainly be deployed internally. He/she will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
Video editing skills: Website and social media content will not just be text but frequently visual as well
Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines.
How to Apply Interested and qualified candidates should send their CV with the subject "Digital Marketing Officer".
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