· Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
· Execution of Social Media Marketing efforts.
· Creation and execution of SMS and Email based marketing campaigns
o Create and manage link building strategies, content marketing strategies, and social media presence
o Develop and implement SEO strategies
o Develop engaging online content; monitor and analyse content success
o Manage email and social media marketing campaigns, grow client’s online communities and assist with lead generation activities..
o Measure and report performance of all digital marketing campaigns, and measure against goals (ROI and KPIs).
o Collaborate with internal teams to create landing pages and optimize user experience.
o Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
o Managing online brand and product campaigns to raise brand awareness..
o Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
· o Manage company website (including all images, tools, and content)
· o Oversee management of all digital channels (including updates, design, and user experience)
· o Manage day-to-day messaging/posts on social media.
· o Provide customer service by answering questions and concerns when necessary
· o Maintain effective, cohesive, and engaging brand messaging
o Update and manage company blog, e-newsletter, and social media
Min Required Experience: 2 year(s)
Min Qualification: Diploma/OND/NCE
Desired Courses: Not Specified
· o Certificate of proficiency in Digital Media or any relevant field
· o Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· o Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
· o Experience in optimizing landing pages and user funnels
· o Solid knowledge of website analytics tools (e.g. Google Analytics)
· o Experience in setting up and optimizing Google AdWords campaigns
· o Strong analytical skills and data-driven thinking
· o Up-to-date with the latest trends and best practices in online marketing and measurement