Marketer

Viva Cinemas - Furnished with state of the art Dolby Surround sound with JBL speakers and projectors from Christie, 7 large screens (3D included), spacious foyer and awesome concession, Viva Cinemas provides a good bouquet of Hollywood, Bollywood and Nollywood movies to cater for you.

We are recruiting to fill the position below:

Job Title: Marketer

Locations: Ibadan-Oyo

Job Purpose

• Marketer for VIVA Cinemas (VC) is accountable for delivering the commercial and trading performance in each cinema location including revenue and subscriber volume targets.
• This includes but is not limited to: creating specific propositions and offers for targeted customer segments, leading customer growth and retentions initiatives, to optimise commercial performance, planning customer marketing campaigns, and tracking performance across all these activities.
• The Marketer will also be responsible for traditional and social media marketing improvement and growth which consistently devising strategies to create awareness of Viva Cinemas products and services for profitability of the business.

Responsibilities

• Support the Viva operations to develop and implement VIVA Cinemas (VC) commercial marketing plan for key growth and retentions volume levers
• Optimize upsell performance across for box office and concession revenue
• Drive effective retentions activity for existing customers through value reinforcement marketing and ensure cinema admission target are met
• Work closely with schools, corporates, and universities and ensure that group booking admissions are met each week
• Work alongside Brand Manager/Head of Operations to get a clear plan and expected targets and feedback on actual performance
• Liaise with the Cinema Managers (CM) and get weekly film information to create synergy with all clients
• Manage and track group bookings and ensure information is accurately transmitted to all parties of the senior management team on a weekly basis
• Always aim to surpass target on a weekly basis
• Identify and develop corrective actions in response to trading performance and see ways to improve group booking revenue streams
• Identify new opportunities and execute test & learn activities to ensure schools, universities and corporates are engaged and patronizing our cinemas weekly
• Liaise with Brand Manager/Head of Operations to ensure accurate and timely payment of invoices/cash, as necessary for the business with the supplier.
• Ensuring the cinema meets set admissions targets each month/year etc.
• Support all movie premier activities to drive revenue and ultimately business growth.
• Carrying out market research to seek new opportunities and new clients
• Interpreting market trends and adapting to industry changes while analyzing opportunities for growth via acquisition and performing due diligence.
• Maintain a strong and increase the database of customers’ contacts including but not limited to regular customers, Schools, Corporates, Tertiary Institutions etc.