January 15, 2020
Subscribe to FREE job alerts.Don't miss any opportunity. Get notified of new jobs

Leadway Assurance Company Limited is recruiting for fulltime Direct Retail Channel Officer.

Job Details

Leadway Assurance Company Limited was founded in 1970. Sir (Dr.) Hassan O. Odukale, (KJW, D.Sc., FCIIN).It has a chequered history of being a company with close attention to relationships, having started operations as a direct motor insurance company. Soon the relationship developed to a stage where it has established a deep relationship with the brokers’ network in Nigeria, enjoying 80% of its current business from this source.

We are recruiting to fill the position below:

Job Title: Direct Retail Channel Officer

Regular Job ID: 19148271
Location: Lagos
Direct Retail Channel Officer
Job Category: General Business   
Reports to: Head Commercial Retail

Job Objective

  • This Role is responsible for researching, creating and growing the direct retail channels to increase our market share in the Retail space both online and offline
  • The role is tasked with identifying new trends, develop strategic partnerships with FIN-TECHs and INSURE-TECH and understand buying behavior of Retail customers to enable us position our products be relevant and accessible across online and offline touch points.

Tasks and Activities KRA'S
New Trends and Buying Behaviors of Retail clients:

  • To understand consumer behavior, media preferences, and apply industry innovations to achieve business objectives.
  • Recommend and design Retail GI client’s digital experience platforms / process that’s seamless and meets their unique needs.
  • Identify E-commerce and digital communities that have product need and buying power.
  • Determining how and where clients shop and create top of mind awareness for GI products.
  • Understanding and interpreting consumer data as a key to creating more engaging and effective digital campaigns.
  • Use trends to create online activity for General insurance products
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Technology Driven Sales for General Insurance:

  • Design digital business framework to aid current product analysis and develop new retail products.
  • Design and Implement top innovative strategies that will drive General Insurance Retail sales from Brick and Mortar to Online sales. Provide a one-year framework.
  • Develop relevant and appropriate discounts packages and online loyalty scheme to enhance repeat buy for our General Insurance products

Identify and Develop Strategic partnerships with FINTECH:

  • Research and engage all new available Fin-techs and insur-techs.
  • Design criteria metrics for all partnerships.
  • Enter into strategic partnerships with the top 10 fin-techs in the industry.
  • Review viability and impact on business.
  • Optimize all aggregator’s networks to ensure they are producing effectively.

Job Dimension

  • Premium Target: N50,000,000 (Direct Sales Only)
  • Policy Count: 500
  • Loss Ratio: 30% highest

 

    RECOMMENDED TRAINING: Introduction to Digital Marketing

    Job Requirements

    Min Required Experience:

    3 year(s)

    Min Qualification:

    Bachelor's Degree/HND

    Desired Courses:

    Not Specified

    Other Requirements:

    Knowledge, Skills and Behaviour (Required to succeed in Role)
    Educational Qualifications & Functional / Technical Skills:

    • BS / MS Degree in Marketing or a related Business Management field for 3-5 years.
    • Proven working experience in marketing across ATL / BTL, Digital, Activations and other marketing elements.
    • Knowledge in digital advertising across Social media, Google network, Media strategy and management.
    • Creative thinking and interpretation,  understanding of A/B testing
    • Solid knowledge of digital reporting and management analytics tools
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in Marketing.

    Attitude and Behavioral Traits:

    • Bold, ready to become a change agent
    • Creative, forward thinker
    • Time Management Skills
    • Good analytical and problem solving skills
    • Strong People skills- Building Collaborative Relationships, Highly Strong oral and written interpersonal skills
    • High Level of professionalism
    • Advanced Trouble shooting and multitasking skills
    • Good Presentation skills
    • Ability to deal with requests ambiguity.

    If any company or recruiter demands money from you, please report to us immediately. View how to detect fake recruiters/companies Here

    Apply on External Site

    Have difficulty applying via above button? You can Click Here to Apply

    About Leadway Assurance Company Limited

    • Type: Private
    • Headquarters: 121/123 Funso Williams Avenue, Iponri Surulere Surulere Lagos

    Leadway Assurance Company is the leading composite Insurance Underwriter in Nigeria. Over the years, we have built a solid reputation on Integrity, Prompt Claims Settlement and Innovative Service.Foun...Know More about Leadway Assurance Company Limited

    Employees said "Its the "BEST" place to work".
    Have you worked in this company? Share your Experience
    Subscribe to FREE Job Alerts.Don't miss any opportunity. Get notified of new jobs

    Job Seekers Also Viewed

    More Related Jobs

    Some Similiar Companies Currently Recruiting

    ➝ View More Companies Recruiting
    Filter Jobs
    Recommended Trainings
    ➝ View More Courses
    Recently Popular Jobs

    Latest Jobs in Nigeria Today - Ngcareers

    Ngcareers.com is Nigeria's top job search, recruitment and career website. We provide you the latest jobs and vacancies in Nigeria today.

    As a job seeker you can search for jobs from latest and verified job adverts and career information from employers and recruiters in all Nigerian states. You can upload/create your resume to improve your visibility.

    Our job services are FREE for job seekers. You can subscribe to Ngcareers via: Email, Facebook, Twitter or Youtube.