Transsion Holdings, the company formerly known as TECNO TELECOM LIMITED, established in July 2006, is a high-tech company specializing in the R&D, production, sale and service of mobile communication products. After years of development, Transsion has become an important part of the mobile phone industry and one of the major mobile phone manufacturers in the world. Currently, it has full ownership of three famous mobile phone brands TECNO, itel and Infinix, and an after-sales service brand Carlcare.
We are recruiting to fill the position below:
Job Title: Brand Campaign Manager
- We are looking for a suitably qualified candidate to serve as our Brand Campaign Manager, working on the development of creative marketing strategy for our, events, campaigns and other channel priorities.
- He/She would be responsible for translating marketing and cultural insights into useful and inspiring strategic thinking geared towards effective campaigns.
- Work closely with all internal and external team members including Planning, Consumer Marketing, On-Air Design, Creative Ops and Brand Creative
- Use internal research, cultural trends and competitive analysis to help identify the strategic direction for campaigns
- Handle the Activity agent docking, providing the best choice
- Campus campaign resource collection, promotion program optimization
- Optimization of various brand activities(itel, Tecno, Infinix)
- KPI management of each brand activity, giving assessment
- Brand activity resource integration and find more cooperation
- Responsible for large-scale brand events, such as product launch/concerts/media meetings