Oasis Africa Consulting Limited - Our client, a reputable Beverage company is currently recruiting suitably qualified candidates to fill the position below:
Job Title: Brand Manager
Location: Lekki, Lagos
Job Type: Full-time
- Preparation, Implementation & Control of the Marketing Plan & Budget.
- Formulate & execute Category, Brand and Portfolio strategies, both for new & existing products
- Executing the Marketing Plans for assigned brands
- Lead ideation & innovation efforts that meet business & brand objectives.
- Breaking down the Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control.
- Responsible for market activation programs, consumer promotions and trade interventions initiated by Marketing
- Liaise & Coordinate with the Communication Agencies, Consultants, Associates and all other external & internal Stakeholders to deliver successful marketing initiatives across platforms & geographies.
- Execute Digital & Social Media initiatives with the help of digital partners
- Lead all consumer & market research initiatives. Analyze consumer trends, category & market dynamics, internal data and competitive intelligence thereby influencing & shaping organisational & category strategy. Develop a deep understanding of the consumer that is reflected in all product, packaging, service & communication that emanates from the organisation.
- Generate various marketing reports (Nielsen/Media/Sales...) at regular intervals.
- Any other job which may be assigned by the management from time to time