Gokada Incorporated

Director, Branding

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Gokada Incorporated is recruiting for Full time Director, Branding

Job Description

Gokada is the future of transportation in Nigeria starting with two-wheeler taxi-motor bikes (Okada’s) ride hailing. We are staying true to two things as a transportation company: safety is #1 priority and city is #1 customer. Our vision is to become the Operating System of cities for mobility, on demand services, and financial services, by driving social and economic inclusion. Our purpose is: how can we make cities more livable?

We are recruiting to fill the position below:

Job Title: Director, Branding

Location
: Lagos
Job Type: Full-Time

Job Purpose

  • The Director, Branding will promote the brand identity through marketing strategies and brand campaigns for Gokada. We are seeking an individual who is a creative and innovator at heart, and who can execute the marketing strategy across a variety of channels, build the brand, and increase recognition.

Job Dimensions

  • As the Director, Branding, you should be an expert in developing creative and unique stories to build a brand that is second to none. You will lead a team to develop and execute brand initiatives that activate, engage, and retain Gokada audiences.

Key Responsibilities

  • Ideate and execute an overarching marketing strategy based on business priorities
  • Develop brand strategies that move audiences from general awareness to deeper engagement
  • Research evolving consumer behavior and drivers that will make Gokada a lifestyle brand
  • Develop campaign ideas and work to bring an idea to life across multiple channels
  • Create cultural campaigns that speak to customers, both local and nationwide
  • Make sure branding is consistent throughout the company
  • Manage retail experiences in the G-store and club
  • Create and upholding brand guidelines
  • Evaluate and create unique events, community initiatives, partnerships, and cross-promotion opportunities
  • Gather insights and leverage data to inspire and improve creative concepts
  • Determine a marketing cadence and creative point-of-view around customer mindsets, holidays, and major events
  • Develop a social media strategy and manage the social media channels (YouTube, Facebook, Snapchat, Twitter, etc.) to increase followers, engagement, and new riders
  • Determine where, when, and how Gokada will interact with consumers, driving an innovative mix of all marketing channels
  • Collaborate with internal creative team and external agencies in developing the brand creative and content, maintaining high standards for storytelling and craftsmanship.

 

    Job Requirements
    Minimum years of experience

    Qualifications
    FSLC /SSCE /JSCE /NABTEB /ADN /OND /ND /NCE /B.Sc /B.Ed /B.Tech
    Other Requirements

    Key Requirements

    • Bachelor's degree or equivalent, MBA preferred
    • Track record of developing innovative, strategic brand marketing plans, marketing campaigns, and development of creative materials
    • Experience creating marketing plans for digital and social media
    • Demonstrated ability to lead and influence while driving results through teamwork and collaboration
    • Experience developing scalable marketing strategies that balance present needs as well as future function
    • Experience creating and leading a brand marketing strategy from the ground up, preferably for a rapid-growth, consumer brand
    • Capable of making tough, fast decisions based on business objectives
    • Experience operating with limited resources, shifting priorities, and competing deadlines
    • History working with and leading creative agencies.

    This job is no longer accepting applications.

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    About Gokada Incorporated
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    Job Summary
    Published
    July 1, 2019
    Offer Type
    Full time
    Location
    Lagos
    Deadline
    July 15, 2019
    Specialization
    Advertising/ PR / Marketing
    Industries
    Logistics / Transportation
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