Willers Solutions Limited - Our client, a reputable Firm is recruiting to fill the position below:
Job Title: Marketing Specialist (FMCG)
- Lead development and execution of strategic marketing plans and manage a team of Product Managers and Specialists for the company.
- Develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
- Build marketing programs across different channels and segments in support of our overall strategic business objectives and plans.
- Evaluate the impact of marketing programs in achieving stated objectives, including the impact on sales, lead flow, and customer retention.
- Identify marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
- Review and update product pricing based on market conditions.
- Design and implement promotional campaigns.
- Build and maintain a customer database.
- Liaise with the marketing teams of our suppliers.
- Implement other ad-hoc marketing initiatives.
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.