Bridge International Academies

Public Relations Manager

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Bridge International Academies is recruiting for Full time Public Relations Manager

Job Description

Job Title: Public Relations Manager- Based outside Lagos

Who We Are
Bridge believes every child has the right to high quality education and works in partnership with governments, communities, parents and teachers to deliver education to over 100,000 children in underserved communities across Africa and Asia. 

Bridge leverages in-depth teacher training and support, advanced lesson plans and wireless technology to provide pupils with a meaningful and life-changing education.

Globally, there is an education crisis. Around 263 million children and young people are not in school and the number of primary school aged children not in school is increasing. Bridge is committed to helping tackle this through a data driven, evidence based approach that delivers strong schools and a great education for all.

The Bridge Approach

Education is in crisis in many countries around the world. It is estimated that 264 million children and young people are out of school, and 330 million children are in school but not learning. In addition, an extra 69 million teachers are needed to achieve the 2030 UN education goals.

Many education systems are plagued with inadequate materials and poor management systems, all leading to chronic teacher absenteeism and a lack of learning. Education reform is challenging but it is urgently required if we are to prevent another generation of children missing out. So, we work in partnership with governments, NGOs and non-state actors to address the huge education imbalance between what is available and what is needed right now — we work to bridge the gap.

We believe parents have the right to choose a school for their children and we enable families to enjoy seeing their children learn, improve and flourish at Bridge schools. We locate our schools in some of the most disadvantaged communities in the world. Families in our communities can be earning just $1.90 per person a day; a level the World Bank notes is at extreme poverty. By putting learning at the centre of all we do, Bridge has become an extremely popular choice for underserved families and low-income communities.

With plans to enroll ten million students ten years from now, Bridge offers a tremendous opportunity to grow with one of the world’s most exciting and ambitious social enterprises, with leadership roles available across a number of competencies and geographies.

[Policy and Partnerships/Public Relations]

The Public Relations Manager will play a key role within the Customer Experience and Corporate Affairs  divisions; executing effective communication of our media relations programs while developing brand awareness.  In a nut shell your job is to make Bridge famous.

What You Will Do:

• Develop and implement strategic PR programs to achieve significant increases in brand awareness

•Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

• Create content for press releases, by-line articles and keynote presentations

• Cultivate relationships with key business journalists in national and trade publications

• Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets

• Write clear and compelling pitch letters, press releases and by-lined articles

• Identify media trends, news cycles and spin opportunities

• Proactively manage editorial calendars.

• Analyse and measure results of PR programs

• Manage budgets and campaign ROI 

Job Requirements
Minimum years of experience

5

Qualifications
FSLC /SSCE /JSCE /NABTEB /ADN /OND /ND /NCE /B.Sc /B.Ed /B.Tech
Other Requirements

What You Should Have:

•          5-7 years relevant experience in public relations and communications 

•          Strong network of B2B, national business and trade media contacts

•          Established relationships with general business, consumer and entertainment trade press/analyst/blogger communities and the Government

•          Proven successes in both traditional and interactive PR channels

•          Acute sense of judgment, tact and diplomacy

•          A strong-sense of teamwork and ability to both manage and execute programs

•          Knowledge of international publications and opportunities is a plus

•          Excellent written and oral communication skills

•          Solid writing and editing skills

•          Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and    print media interviews

•          BS/BA Degree in marketing, Advertising, communications or related discipline.

•          Skills and other pluses:

•          Proficiency with basic computer and PR applications including :

•          Google Docs and News Alerts, MS Office Apps (Outlook, Word, Excel, PowerPoint, etc.)

•          Additional technology prowess given priority (WordPress, videoblogging)

•          Voracious reader of books, news and magazines

•          Avid consumer of news, politics, entertainment and pop culture

•          Strong personal interest in political science, business issues or public policy

You’re also

•          A detailed doer – You have a track record of getting things done, with at least 5 years of post-graduate school experience.  You’re organized and responsive.  You take ownership of every idea you touch and execute it to a fine level of detail, setting targets, engaging others, and doing whatever it takes to get the job done.  You can multi-task dozens of such projects at once and never lose sight of the details.  Likely, you have some experience in a start-up or other rapid-growth company. 

•          A networking mastermind – You excel at meeting new people and turning them into advocates.  You communicate in a clear, conscientious, and effective way in both written and oral speech.  You can influence strangers in the course of a single conversation.  Allies and colleagues will go to bat for your ideas.  You have an existing network in Nigeria from prior experience in the country, preferably in the regulatory, education, or business sectors.

•          A creative problem-solver – Growing any business from scratch comes with massive and constant challenges.  On top of that, Bridge works in volatile, low-resource communities and runs on fees averaging just $6 a month per pupil.  You need to be flexible and ready to get everything done effectively, quickly, and affordably with the materials at hand.  Every dollar you spend is a dollar our customers, who live on less than $2 a day, will have to pay for. 

•          A customer advocate – Our customers – these families living on less than $2 a day per person – never leave your mind.  You know them, get them, have shared a meal with them (or would be happy to in the future).  You would never shrink back from shaking a parent’s hand or picking up a crying child, no matter what the person was wearing or looked like.  Every decision you make considers their customer benefit, experience, and value.

•          A life-long learner – You believe you can always do better.  You welcome constructive criticism and provide it freely to others.  You know you only get better tomorrow when others point out where you’ve missed things or failed today.

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About Bridge International Academies
Bridge International Academies is the world’s largest education innovation company serving the 700 million families who live on less than $2 USD per day. We strive to provide the highest quality education product to the more than 100,000 students who attend Bridge’s more than 400 nursery and primary schools across emerging markets in Africa and (soon to open) in Asia.We are data-driven and technology-enabled. Using smartphones and tablets, our “closed loop” Learning Lab e...
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Job Summary
Published
May 16, 2018
Offer Type
Full time
Experience
Minimum of 5years
Specialization
Advertising/ PR / Marketing
Industries
Education Services/ Research
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