Job Title: Public Relations Manager- Based outside Lagos
Who We Are
Bridge believes every child has the right to high quality education and works in partnership with governments, communities, parents and teachers to deliver education to over 100,000 children in underserved communities across Africa and Asia.
Bridge leverages in-depth teacher training and support, advanced lesson plans and wireless technology to provide pupils with a meaningful and life-changing education.
Globally, there is an education crisis. Around 263 million children and young people are not in school and the number of primary school aged children not in school is increasing. Bridge is committed to helping tackle this through a data driven, evidence based approach that delivers strong schools and a great education for all.
The Bridge Approach
Education is in crisis in many countries around the world. It is estimated that 264 million children and young people are out of school, and 330 million children are in school but not learning. In addition, an extra 69 million teachers are needed to achieve the 2030 UN education goals.
Many education systems are plagued with inadequate materials and poor management systems, all leading to chronic teacher absenteeism and a lack of learning. Education reform is challenging but it is urgently required if we are to prevent another generation of children missing out. So, we work in partnership with governments, NGOs and non-state actors to address the huge education imbalance between what is available and what is needed right now — we work to bridge the gap.
We believe parents have the right to choose a school for their children and we enable families to enjoy seeing their children learn, improve and flourish at Bridge schools. We locate our schools in some of the most disadvantaged communities in the world. Families in our communities can be earning just $1.90 per person a day; a level the World Bank notes is at extreme poverty. By putting learning at the centre of all we do, Bridge has become an extremely popular choice for underserved families and low-income communities.
With plans to enroll ten million students ten years from now, Bridge offers a tremendous opportunity to grow with one of the world’s most exciting and ambitious social enterprises, with leadership roles available across a number of competencies and geographies.
[Policy and Partnerships/Public Relations]
The Public Relations Manager will play a key role within the Customer Experience and Corporate Affairs divisions; executing effective communication of our media relations programs while developing brand awareness. In a nut shell your job is to make Bridge famous.
What You Will Do:
• Develop and implement strategic PR programs to achieve significant increases in brand awareness
•Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Create content for press releases, by-line articles and keynote presentations
• Cultivate relationships with key business journalists in national and trade publications
• Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets
• Write clear and compelling pitch letters, press releases and by-lined articles
• Identify media trends, news cycles and spin opportunities
• Proactively manage editorial calendars.
• Analyse and measure results of PR programs
• Manage budgets and campaign ROI