Graceco Limited

Sales Manager (Open Market)

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Graceco Limited is recruiting for Full time Sales Manager (Open Market)

Job Description

Graceco Limited is a food processing and manufacturing company with specialty in consumer goods and the production of input for bakers and the confectionery industries. Graceco is a leader in confectioneries and bakers’ items. Our success is powered by our world-class team of highly engaged and committed staff.

We are recruiting to fill the position below:

Job Title: Sales Manager (Open Market)

: Lagos
Reporting to: ED, Sales & Marketing


  • Breakdown monthly revenue target and divide among sales executives and key accounts.
  • Achieve growth and attain monthly revenue target by successfully managing the sales team.
  • Develop predictive Daily Route Activity Report (DRAR) for sales executive in line with achieving monthly targets.
  • Develop strategy and tactics towards achievement of monthly revenue.
  • Designing and implementing strategic sales plan than expands company’s customer base and ensure its strong presence.
  • Ensure 100% adherence to DRAR on a daily basis.
  • Ensure targets are delivered through people management, performance review, reward and individual recognition.
  • Apply consequence management – reward high performers and apply necessary disciplinary action to underperforming executives.
  • Review executive’s daily and weekly performance towards monthly target.
  • Provide on-the-ground support for sales executives to validate information in DRAR.
  • Ensure executive achieve 100% of their monthly targets.
  • Maintain sales volume and product mix towards achievement of target.
  • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.
  • Set monthly targets for outlets and key accounts based on revenue and approved products.
  • Monitor outlet and key account performance on a weekly and monthly basis via communication of stock availability, order generation, and returns management.
  • Ensure outlet achieves 100% of monthly targets and minimum of 1% of returns.
  • Ensure outlets and key account shelves are always stocked.
  • Provide market intelligence on competitors such as market shifts, emerging markets, new products/prices, etc.
  • Ensure 100% of approved products for the brand are available in outlets and key customers.
  • Work with production to ensure that minimum re-order level quantity for each products is maintained in the store at all times.
  • Work with Logistics Department to ensure that 95% orders are delivered within 48hrs of initial order.
  • Returns must be limited to 1 % of monthly sales.
  • 80% of receivables must be collected within 14 days; 95% within 30 days; and the remaining 5% must be collected within 45 days.
  • Selling and distribution cost cannot exceed 5% of monthly sales revenue
  • Prepare monthly report analysis on fuel usage, transportation cost, mileage, etc. for management’s review
  • Prepare weekly and monthly reports for Sales Director
  • People management; curb lateness and absenteeism among sales reps
  • Continually assess current distribution channels, develop and evaluate their performance and manage conflict ensuring alignment with territory plans.
  • Other tasks as assigned by Management from time to time


Job Requirements
Minimum years of experience


Other Requirements

Requisite Skill & Experience/Qualifications

  • HND/B.Sc in Number related course such as Business Administration, Economics, Sales/Marketing, etc.
  • Minimum of 5 years’ experience in similar position
  • Certified member of Institute of Sales and Marketing Management of Nigeria (ISMMN)
  • Successful previous experience as a sales representative or sales manager consistently meeting or exceeding targets.
  • Proven ability to drive sales process from plan to close.
  • Excellent mentoring, coaching and people management skills.
  • Committed to continuous education through workshops, seminars, online programs, and conferences.
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.
  • Excellent negotiation skills
  • Excellent organization and planning skills
  • Ability to build and maintain relationships
  • Excellent oral and written communication skills
  • Superior understanding of the company’s brands and products
  • Strong sense of professionalism, integrity, sound judgment and tact
  • Ability to maintain confidentiality; protect trade secret
  • Proficiency in the use of Selling module on ERP
  • Applicant must live within Alagbado, Ikeja and Sango Ota axis.

Application Closing Date
30th November, 2019.

How to Apply
Interested and qualified candidates should send their Resume to: The subject of the mail should be "Sales Manager(OM)".

This job is no longer accepting applications.

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About Graceco Limited
Graceco Limited is a food processing and manufacturing company incorporated on the 16th of July, 2012 with an authorized share capital of 5,000,000 ordinary shares of N1 each. The authorized share capital has now been increased by the Board to 20,000,000 ordinary shares which is being paid up.Graceco is a young company whose strength draws from the extensive experience of its promoters. It emerged from the consolidation of the industrial production activities of two companies- Gracekal Ente...
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Job Summary
November 25, 2019
Offer Type
Full time
Minimum of 5years
November 30, 2019
Sales / Business Development
Manufacturing / Production
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