Kloverharris Limited - Our client is currently recruiting suitably qualified candidates for immediate employment into the position below:
Job Title: Trade Marketing Manager
Line Manager: Chief Marketing Officer
- Responsibilities include the creation and execution of customer specific trade marketing programs with the objective of building the brands and driving sales.
Duties and Standards - Measurable in terms of time, cost, quality or quantity
- Increasing the demand at Key Distributor, wholesaler, retailer level to compliment brand management at consumer level.
- Category Management: working with each Brand Manager (planogram, promotion, merchandizing, communication) for key accounts or special projects.
- Organise and conduct trainings for KDs/Retail outlets staff.
- Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development.
- Recommend and develop local market promotions to promote sales.
- Provide feedback to management on new product launches or re-launch initiatives.
- Identify non- performing channels/channel outlets, define and implement strategies to develop them.
- Liaise with the marketing department (head office) to ensure adequate supply of communication materials for brand visibility.
- Proactively communication and build relationships with the global Marketing teams.