Carleton Hotels

Senior Marketing Analyst

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Carleton Hotels is recruiting for Full time Senior Marketing Analyst

Job Description

·        Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

·        Deploy successful marketing campaigns and own their implementation from ideation to execution

·        Experiment with a variety of organic and paid acquisition channels like content creation, content curation, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis

·        Produce valuable and engaging content for our website and blog that attracts and converts our target groups

·        Build strategic relationships and partner with key industry players, agencies and vendors

·        Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

·        Oversee and approve marketing material, from website banners to hard copy brochures and case studies

·        Measure and report on the performance of marketing campaigns, gain insight and assess against goals

·        Analyze consumer behavior and adjust email and advertising campaigns accordingly

Job Requirements
Minimum years of experience


Desired Skills
map reading /analytical skills /marketing experience
Other Requirements

·       Demonstrable experience in marketing together with the potential and attitude required to learn

·       Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

·       Experience with Microsoft office

·       Experience using social media platforms like Instagram

·       Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

·       A sense of aesthetics and a love for great copy and witty communication

·       Up to date with the latest trends and best practices in online marketing and measurement

This job is no longer accepting applications.

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About Carleton Hotels
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Job Summary
November 6, 2019
Offer Type
Full time
Minimum of 2years
Salary Range
N1,500,000.00 - N3,000,000.00K
November 30, 2019
Advertising/ PR / Marketing
Food Services / Hospitality / Hotels
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