Business Development Manager

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Job Description

Lead and set the Trade Marketing Strategy across a portfolio of brands as the Business Development Manager FMCG

o   Lead and oversee short and long lead Trade Marketing projects, promotional material as briefed by the General Manager.

o   Work closely with the marketing team to commercialize brand plans, looking at pack formats, pricing and promotions.

o   Must be at the heart of planning, execution, and evaluation of all strategic and tactical trade, shopper and customer related BTL initiatives.

o   Maintain brand guidelines at all times and raise any concerns with the Brand Manager and General Manager. 

o   Support internal and external stakeholders to ensure projects and sales support activities are completed to specifications and deadlines.

o   Align any Trade Marketing activity, point of sale and value add items to ensure best in class quality and cost effectiveness. 

o   Ensure brand and company point of sale items for core and promotional items remain relevant and up to date and manage inventory.

o   Partner and build relationships with Sales teams across the country to support Regional or National initiatives (Regional/National activities reflecting channel, shopper and customer needs and on time).

o   Provide field sales team with tools and support materials to drive brilliant execution of BTL activities/sales drivers with customers in line with global best practice and standards.

• Lead and facilitate field examinations at different levels of the food supply chain and restaurant services to include but not limited to: manufacturing facilities, food production locations & food service locations.

• Recognize deficiencies and provide guidance, advice, and interpretation to manufacturing and distribution facilities for quality programs and issues.

• Understand client expectations and conduct analysis to meet the unique expectations for each client.

• Contribute to building strong client relationships through interactions with client personnel in a professional manner and demonstration of industry and functional knowledge while at the client location. Represent the company in client meetings, participate/lead client programs, and interactions if requested.

• Attend and contribute to team meetings and conference calls.

• Responsible to help a business meet sales and revenue goals. They must design plans to achieve these goals and create strategies to combat potential revenue losses.

• Should have experience in corporate food / water supply.

Job Requirements
Minimum years of experience


Desired Skills
competitiveness /negotiation skills /brand marketing and strategy /marketing /fmcg /ability to understand /communication skills /communication and customer service skills /market research
Other Requirements

o   First degree from a reputable institution of higher learning in Nigeria. Possession of master’s degree in Marketing or related field will be added advantage.

o   Must have at least 3 years’ experience gleaned across sales/consumer/customer marketing in a reputable company. 2 of those years must be in Trade Marketing.

o   Previous experience of coaching/leading others and getting results through teams as well as good commercial understanding, strong numerical skills.

o   Proven experience in a Trade Marketing/Commercial Strategy role.

o   Strong channel/category insights experience, with the ability to generate and present actionable recommendations to a diverse range of stakeholders (at all levels).

o   Must have good communication skills –written and verbal

o   IT skills is an added advantage.


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About Riella Direct Limited
Riella Direct is an online lifestyle system where all you have ever hoped to get while sitting in the comfort of your home or office can be achieved. What we have done is to streamline your needs into one easy website; you don't need to browse endlessly from one website to another to get what you need. You can give Google a break as all your questions or needs can be answered with two words; "Riella Direct".We function as a highly interactive website where customers can book for errand...
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Job Summary
April 30, 2019
Offer Type
Full time
Minimum of 2years
Salary Range
N780,000.00 - N960,000.00K
May 31, 2019
Sales / Business Development
Agriculture/ Agro Allied /Logistics / Transportation /Beverages / Drinks
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