The candidate will;
Produce a research-driven content monthly (infographics, workplace/career reports etc.)
Create video content for YouTube Channel
Work with Digital Marketing team to create a promotional video for online courses
Develop and implement a content marketing plan to drive site visits from referral sites and search engines
Generate new content ideas to attract new users.
Developing content marketing/partnership campaigns that drive traffic, improves customer engagement, leads, and sales of online courses.
Ensuring all content is on-brand and consistent in terms of style, tone of voice and quality.
Working with the digital marketing team to create a content marketing strategy which supports our user acquisition goals
Lead the creation of periodic and well-researched industry reports
Build relationships with major blogs, news sites and tech publications to leverage on for distribution of newsworthy content about the company and its products.
Carry out extensive keyword research for use in creating SEO friendly content on our blogs and partner sites.
Grow site traffic from the Referral and Search Engines.