o· Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
o Execution of Social Media Marketing efforts.
o Creation and execution of SMS and Email based marketing campaigns
o Create and manage link building strategies, content marketing strategies, and social media presence
o Develop and implement SEO strategies
o Develop engaging online content; monitor and analyse content success
o Manage email and social media marketing campaigns, grow client’s online communities and assist with lead generation activities..
o Measure and report performance of all digital marketing campaigns, and measure against goals (ROI and KPIs).
o Collaborate with internal teams to create landing pages and optimize user experience.
o Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
o Managing online brand and product campaigns to raise brand awareness..
o Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
o Manage company website (including all images, tools, and content)
o Oversee management of all digital channels (including updates, design, and user experience)
o Manage day-to-day messaging/posts on social media.
o Provide customer service by answering questions and concerns when necessary
o Maintain effective, cohesive, and engaging brand messaging
o Update and manage company blog, e-newsletter, and social media platforms