Develop a social media strategy and set goals to increase brand awareness and increase engagement
Manage all social media channels such as Facebook, Twitter, LinkedIn and Instagram
Administrate the creation and publishing of relevant, original, high-quality content; identify and improve organizational development aspects that would improve content (i.e.: employee training, recognition and rewards for participation in the company’s marketing and online review building).
Develop and manage competitions and campaigns that promote the PrepClass brand
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Promote content through social advertising, write engaging blog posts and articles
Manage and facilitate social media communities by responding to social media posts and developing discussions
Monitor and report on performance on social media platforms using tools such as Google Analytics