Customer Retention Strategies

Customer Retention Strategies


  • Provider: SCILS Management Center
  • Location(s): Lagos
  • Duration: 1 days
  • Fee: ₦20,000
  • Venue: 58 Opebi road near salvation b/stop, ikeja lagos
  • Application Deadline Listing Expired
  • Training Type parttime
  • Required Experience High School
  • Start Date 31 December, 2018

Training/Course Overview

One of the key principles in sales is that it is better to keep an existing customer happy and prevent him from going to your competitor brands rather than depending solely on making new customers. This is where the customer retention and various strategies related to it come into the picture and are crucial to any company’s success.
This training will take you through the various customer strategies in detail.

Participants will obtain a Proficiency Certificate in Customer Retention Strategies

Venue: 58, Opebi road, near salvation bus-stop, beside diamond bank, Opebi Ikeja Lagos

Please Text or Call Niyi (08162625986) for inquiry

Training/Course Outline / Requirements

Participants will be guided and equipped with the following customer retention strategies and principles.

  • fundamentals of customer retention and loyalty
  • drivers of customer loyalty
  • customer loyalty breakers
  • customer satisfaction
  • customer retention strategies
  • determinants of customer retention
  • methods and tools for customer retention
  • retention management principles
  • customer lifetime value (CLV)
  • need for relationship with customers
  • use of strategic CRM for customer retention
  • myths of customer retention
  • challenges of customer retention
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